Under Armour // Idea House

Idea House is an open platform for inventors from across the nation. Anyone can submit their unique ideas. Under Armour  provides their strong brand association to help bring great products to market. They invite the top 20 submissions from Idea House to present their ideas at the Future Show. The winners get a contract with Under Armour along with the tools and resources to help get those products to market.

Leaders: Kevin Plank (CEO),  Kevin Haley (President of Product and Innovation)

Learn More: Idea House homepage | Future Show Casts a Wide Net for Tech Innovation | Why Future Show is the Key to UA's Brand Innovation Strategy